Our Beloved G4 Is As Good As Gone

A report on Variety says that G4-One of the only TV stations that has a "geek" mandate-will be 'rebranded' next year, resulting in a change of focus and possibly a change of name as well. So, basically, it will be a completely different channel. NBCU, the station's owners, are reportedly looking at turning it into a TV focus of GQ, ditching the nerd focus in favour of something more 'modern male'. G4 began in 2002 as a purely video game-oriented channel, it later began to evolve into a "young male tech/geek/game" site with it's most popular shows currently being Attack Of The Show-which in recent years lost both of it's popular hosts,  Kevin Pereira and Olivia Munn-and American Ninja Warrior. There are no details in what a 'modern male' rebranding would be like, but you could probably expect some dumb indie bands and designer laptop bags. Variety's report does also indicate that "The guy-centric net is mulling a more sophisticated look while remaining true to its tech and vid game roots." So video games may still be a big thing on that channel, but I expect it to be a lot less 'geeky'.